BMW's are a popular brand of vehicle. They are also able to be customized like no other car. They can look mean or luxurious. They can be classy or pimped out. Whatever style you prefer, the BMW has a kit for it. In this game, it is your job to pimp out this BMW so that it looks as sweet as you want it to. It is completely up to you how you want it to look and there are several options available for you to pimp this ride to the max. You can change the blinkers, the headlights, the rear end, the front, and even the grill.